Business Planning

It’s so easy to become absorbed by the day to day running of your business that you can loose sight of your original goals. Strategies can become redundant and tasks may not be working effectively and producing the desired results.

Business planning helps you to refocus and reconnect to your business vision, highlight problem areas and create plans to achieve your goals in the future.

Business plans help ensure both you and your staff are driving in the same direction. The focus provided by a business plan will save you time and money as you’re not distracted by ‘dead-end’, ad-hoc projects or other ideas that seemed good at the time. In the end you’ll end up with specific, realistic and measurable results – that’s how you know what worked and what to replicate.

Lorraine has a strong analytical mind, loves thinking outside the box and is passionate about Business Planning. Previously having run business plan and marketing plan workshops, Lorraine can help your business develop marketing strategies alongside S.M.A.R.T. goals focused on driving growth.

Working alongside you in your office or remotely, Lorraine can provide the following business planning assistance:

Business Plans

A business plan is ideal to steer your business in the right direction and to understand the bigger picture. It encompasses where you want to go, resources required, environmental factors and more. In creating a business plan, we will work together to:

  • Determine your total company strategyfor pursuit (low cost, focused, differentiated)
  • Become proactivewith better market knowledge through a P.E.S.T.L.E. (Political.Economic.Social.Technological.Legal.Environmental.) Analysis
  • Identify Opportunities to pursue and Threats to minimisewith a S.W.O.T. Analysis (Strengths.Weaknesses.Opportunities.Threats)
  • Understand Critical Success Factorsto achieving your GOALS
  • Complete a gap analysis of where you are compared to where you want to be
  • Create goals that are Specific to your organisation, are measurable, as well as attainable and relevant and above all timely (M.A.R.T. Goals).
  • Explore methods to measure your goals
marketing-analysis
marketing-consultant

Marketing Plans

A marketing plan on the other hand is designed to be more tactical. Who should you be talking to? How are you going to reach them? Which products should you focus on? Marketing strategies and tactics are the cogs, working to drive customers to your business wanting your product.

In creating a marketing plan, we will work together to:

  • Determine your Target Market for targeted communication
  • Have a product portfolio analysis (which products should you invest in, which should you milk?)
  • Identify Opportunities to pursue and Threats to minimise (S.W.O.T. Analysis)
  • Create S.M.A.R.T. Goals (Specific.Measureable.Attainable.Relevant.Timely)
  • Develop Marketing Strategies
  • Understand the relevant Tactics for achieving your goals
  • Briefly explore methods to measure your goals

No longer does Business Planning need to be an arduous, time-consuming process. 

Ready to create a business plan?

Let Lorraine help navigate you through the process to plot the best route to achieve your business goals.

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